Seven new landing pages and a typography overhaul across the product

Termerly now speaks the language of your stack. Seven new English landing pages cover the scenarios our customers actually arrive looking for: ecommerce stores, content sites, mobile apps, and head-to-head comparisons against the alternatives. Each landing has its own hero variant and a dedicated set of sections — feature matrix, app store stack, platform admin mockup, banner customizer — so the pages stop feeling templated.

For a long time the landings shared a single hero and a single template, and you could feel it: every page read the same regardless of whether you were running an ecommerce store or building a mobile app. That made it harder to qualify intent and harder to convert. The new variants are bespoke per pattern so visitors immediately see themselves in the page.

While we were in there, the footer got a long-overdue redesign on a 12-column grid with a cleaner Legal links arrangement, and typography across the whole product migrated to a refreshed variable typeface. The previous font declaration was actually never being loaded — every surface had been silently falling back to a system font for months. The new typeface is self-hosted with the feature flags enabled for tabular figures and crisper letterforms.

The Legal Center also got a long-form readability pass: 17px body type, line-height 1.65, a reading measure capped at 72ch, and a real h1/h2/h3 hierarchy instead of three sizes that all looked identical. If you spend any time reading policies on hub.termerly.com, the difference is hard to unsee.