New marketing slices for analytics, workflow, and comparison
ReleasedIV
Iris Vermeer
Three new section slices joined the marketing slice library:
- Analytics — visualises the kind of insights you get out of Termerly's stats dashboard. Pure marketing of the analytics product, but it does the job of letting prospects see something concrete instead of a wall of text.
- Workflow — walks visitors through how a policy goes from "we need one" to "it is live", in five steps with illustrations. The most useful slice for first-time visitors.
- Comparison — head-to-head table against the obvious alternatives. Honest, concrete, no hedging.
Each hero variant on the platform-specific landings also got a refresh: cleaner typography, sharper imagery and tighter copy. The pages feel less templated and more deliberate.
April 17, 2026
Activity feed
- TATala Aquino
The workflow slice walking through the five steps is genuinely the most useful section for first-time visitors. Half of my conversion conversations start by asking exactly that.
May 12, 2026
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