A warmer brand: new personality and teal identity
In TestingIV
Iris Vermeer
The product has a refreshed look and a clearer personality. We leaned into a warmer, more approachable voice and a new teal identity that runs across the whole experience.
This is more than a coat of paint: the colours, tone, and small details now pull in the same direction, so the product feels consistent and considered wherever you are in it.
For you, that means a calmer, more cohesive experience, one that feels less like a tool and more like a product built with care.
May 25, 2026
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