Marketing site: third-party scripts defer to first interaction

Audits on the marketing site kept flagging third-party scripts as the dominant blocker for Largest Contentful Paint. Analytics, embed snippets, tracking pixels — none of them are needed before the user actually interacts with the page, but they were all loading upfront.

We rewired the page so third-party scripts now defer until the first interaction (scroll, click, keypress). Critical CSS for the first viewport inlines into the document head, which means the hero renders without waiting on a single network round trip.

The result is a much faster perceived load on cold visits — the moment that defines a marketing site's conversion funnel.