SEO copy rebranded around the buzón + roadmap keyword clusters
ShippedInes Saraiva
The marketing copy across the home and product pages has been rewritten around two keyword clusters we identified as our highest-intent traffic: the Spanish buzón de sugerencias cluster and the English public roadmap cluster. Both were underserved by the previous generic "product feedback platform" framing.
Page titles, meta descriptions, and on-page H1s now lead with those terms directly. Internal anchor links across the marketing site reinforce the same vocabulary so search engines have a coherent topical signal.
Early indication from search reports is positive — impressions on the buzón queries have already started climbing in the first week.
May 20, 2026
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- LBLukas Becker
The "buzón de sugerencias" framing is exactly how Spanish-speaking PMs describe this category. Way more searchable than "plataforma de feedback".
May 20, 2026
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