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SEO copy rebranded around the buzón + roadmap keyword clusters

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Ines Saraiva

The marketing copy across the home and product pages has been rewritten around two keyword clusters we identified as our highest-intent traffic: the Spanish buzón de sugerencias cluster and the English public roadmap cluster. Both were underserved by the previous generic "product feedback platform" framing.

Page titles, meta descriptions, and on-page H1s now lead with those terms directly. Internal anchor links across the marketing site reinforce the same vocabulary so search engines have a coherent topical signal.

Early indication from search reports is positive — impressions on the buzón queries have already started climbing in the first week.

May 20, 2026

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  • LB
    Lukas Becker

    The "buzón de sugerencias" framing is exactly how Spanish-speaking PMs describe this category. Way more searchable than "plataforma de feedback".

    May 20, 2026

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